The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances

In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Channel no more exists, and also other truths about modern-day B2B advertising. We discuss just how the purchasing trip is currently entirely fragmented and the way that community building can help marketing experts take back control of the exploration

In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no longer exists, and also various other facts about contemporary B2B advertising. We go over just how the acquiring trip is currently completely fragmented and the way that community building can help marketing professionals take back control of

Mark Donnigan: It's going fantastic, Ben. I am so pleased to be right here on your program.Especially offered the value as well as the urgency of the subject we're going to be dealing with over the program of this conversation as well, which is one that I believe is actually under-discussed. One that may if not raise some eyebrows, but may obtain y